Natural sweet manufacturer Monty Bojangles has partnered with Britvic to create a range of sweets licensed under the Robinsons squash brand.
The hanging bag range will be launched in June alongside the Wimbledon tennis championships in Tesco stores. The range contains three products, a bag of traditional orange and lemon sweets, a bag of classic squash flavours and one contaning tropical flavours.
Go deeper with GlobalData
David Hayes, director of innovation at Britvic, said yesterday (17 March): “We’re very excited to have entered into a licensing agreement for our Robinsons brand. This new range of sweets, which is based on everyone’s favourite Robinsons squash flavours and made with real fruit juice, is certain to be a big hit with consumers who are looking to treat themselves.”
The range will have an RRP of GBP1.45 (US$1.65).
