UK supermarket operator Morrisons has indicated that it aims to more than double its number of female senior managers by 2014.

The company has set a target of reaching 30% female representation on its Senior Management Group (SMG) within three years. Currently, women comprise only 13% of the SMG – the company’s top managers.

Morrisons said that it believes more can be done to move women “from the shop floor to the top floor” and as such the group said it would develop “the skills, mindset and experience” of existing employees.

The programme will be driven by Toni Eastwood, Morrisons’ director of academy and talent.

“We have a long way to go to meet our aspiration but we believe we are honestly facing this issue and setting out to fix it. However we believe passionately that all our colleagues have talent and we are totally committed to identifying issues and taking positive action to address them,” Norman Pickavance, Morrisons group HR director, said.