UK retailer Morrisons lost market share over the last quarter, according to the latest data from Kantar Worldpanel.
The retailer has experienced a sales decline of 1.1% in the 12 weeks ended 25 November, bringing its share down from 12.3% a year ago to 11.7%. The online grocery channel is currently growing at nearly 20% per annum, Kantar said, and Morrisons’ absence from this channel will be holding it back.
Go deeper with GlobalData
Sainsbury’s, however, was again the “top performer” of the big four, Kantar noted, and has beaten the market with year-on-year growth of 4.7%.
“While the other big three retailers all experience share losses, it has managed to lift its share from 16.7% last year to 16.9% now,” said Edward Garner, director at Kantar Worldpanel.
He added: “The strong performances from Waitrose, Iceland, Aldi and Lidl continue to be a key feature of the grocery market. In particular, the advance of Aldi continues unabated and its 27.3% growth is being built on a solid foundation with 10% more shoppers than a year ago and 17% growth in the value of each shopping basket.”
Grocery inflation stands at 3.5% for the period, an increase on the 3% reported last period.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
