UK retailer Morrisons lost market share over the last quarter, according to the latest data from Kantar Worldpanel.
The retailer has experienced a sales decline of 1.1% in the 12 weeks ended 25 November, bringing its share down from 12.3% a year ago to 11.7%. The online grocery channel is currently growing at nearly 20% per annum, Kantar said, and Morrisons’ absence from this channel will be holding it back.
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Sainsbury’s, however, was again the “top performer” of the big four, Kantar noted, and has beaten the market with year-on-year growth of 4.7%.
“While the other big three retailers all experience share losses, it has managed to lift its share from 16.7% last year to 16.9% now,” said Edward Garner, director at Kantar Worldpanel.
He added: “The strong performances from Waitrose, Iceland, Aldi and Lidl continue to be a key feature of the grocery market. In particular, the advance of Aldi continues unabated and its 27.3% growth is being built on a solid foundation with 10% more shoppers than a year ago and 17% growth in the value of each shopping basket.”
Grocery inflation stands at 3.5% for the period, an increase on the 3% reported last period.
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