Morrisons, the UK’s fourth-largest retailer, has seen its sales continue to grow in the first weeks of 2008, building on its strong showing over Christmas, according to data published today (5 February).

The company has seen sales jump 11% during the 12 weeks to 27 January, according to figures from analysts TNS. The rise in sales saw Morrisons’ share of the UK grocery market rise from 11% to 11.5%.

The UK grocery market as a whole rose 6% on the year with Tesco, Asda and Sainsbury’s matching that growth, according to TNS director of research Ed Garner.

Garner said that Morrisons’ advertising push was continuing to pay off. “The relaunch advertising, featuring Lulu and Alan Hansen amongst others, together with strong promotions, has certainly borne fruit.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.