UK retailer Morrisons has rolled its Catalina couponing system out nationally.
The voucher scheme was initially launched as a trial across ten stores in the north-east of England in June.
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The scheme will now feature across all of its 476 stores by the end of August, Morrisons said today (20 August).
The voucher scheme falls into two categories. One is a money-off discount on a full grocery shop, while the other offers money off a particular product.
“Targeted checkout couponing and its current popularity presents Morrisons with a powerful channel to deliver relevant, rewarding offers and coupons to our 11 million customers,” said Ben Hurley, head of Morrisons’ media services.
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“Couponing presents massive opportunities for the brands we work with. They’re a powerful tool to change customer behaviour, drive sales and encourage trial of new lines.”
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By GlobalData
