UK retailer Morrisons has rolled its Catalina couponing system out nationally.

The voucher scheme was initially launched as a trial across ten stores in the north-east of England in June.

The scheme will now feature across all of its 476 stores by the end of August, Morrisons said today (20 August).

The voucher scheme falls into two categories. One is a money-off discount on a full grocery shop, while the other offers money off a particular product.

“Targeted checkout couponing and its current popularity presents Morrisons with a powerful channel to deliver relevant, rewarding offers and coupons to our 11 million customers,” said Ben Hurley, head of Morrisons’ media services.

“Couponing presents massive opportunities for the brands we work with. They’re a powerful tool to change customer behaviour, drive sales and encourage trial of new lines.”