UK supermarket group Wm Morrison has said Safeway shoppers are now paying 24% less for their weekly shopping basket than before the two companies merged.

Morrisons said in larger Safeway stores a basket of 23 products costs almost £12 (US$22) less than before Morrisons’ takeover of Safeway, reported AFX News.

When Morrisons finally completed the takeover last month, it announced a series of price cuts to bring Safeway prices in line with its own and win back Safeway customers. For example, the price of a fresh Broccoli crown is now 61% lower, while tinned tomatoes are down 31%.

The retailer also said that work has begun on its first conversion of a Safeway store to the Morrisons format. The store at Ripon will close for five days starting from 17 April for the changes to be implemented.