Morrisons has joined rival UK retailers Tesco and Asda in slashing thousands of prices.
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The company has moved to lower 2,000 prices, action that comes just days after Tesco and Asda launched something of a price war in the UK retail sector.
Morrisons trading director Martyn Jones said: “These 2,000 more lower prices confirm our commitment to giving Morrisons customers consistently great value.”
Asda fired the first salvo last Friday (15 June) by announcing GBP250m (US$495.1m) in cuts across 10,000 prices
At the same time, Tesco said it would make price cuts worth GBP270m on 3,000 products from this week. The UK’s largest supermarket said it was its biggest-ever price-cut campaign.
The moves come at a time when the financial pressure on UK consumers is increasing. Research released by Asda claims that the average UK family has only GBP146 per month of disposable income.
