UK retailer Marks and Spencer has refuted reports that it is planning to expand its Simply Food banner into Western Europe.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“We are not looking to go to Western Europe with food,” a spokesperson for the company told just-food.


The comments follow a piece in the UK newspaper The Times that said the retailer is understood to have enlisted advisers to identify possible locations in Western Europe for its Simply Food outlets.


Speaking at the company’s recent investor meeting, chairman Sir Stuart Rose emphasised the importance of international expansion to the retailer’s growth platform.


The company currently has 315 stores in 41 countries.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

However, the spokesperson said that while M&S views Western Europe as an “area of interest” it does not currently have any plans for the region.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact