The nation’s favourite yogurt, Müller, is proving so popular that the company is expanding its state-of-the-art factory in Market Drayton, Shropshire, to double its output within five years.

At the official site opening on October 15 the company will also announce its commitment to support the Children in Crisis charity.

The company has invested £55 million in the new factory extension that will be officially opened by The Duchess of York, Founder and Life President of Children in Crisis.

Ken Wood, Müller Managing Director comments, “The completion of our new production area represents an investment of over £115 million in this site, creating the largest yogurt factory in the UK and making us one of Europe’s most high-tech dairies – evidence of our determination to capitalise on our huge success in the market.

“We feel honoured that the Duchess is visiting us on such an important day”

The Children in Crisis Chief Executive Mark McKeown says, “Over the course of the next year we will be working together with Müller to help raise as much money as we can to educate young children in the UK and abroad on the importance of a healthy lifestyle, in a fun and informative way.”

Müller is now the UK’s second largest food brand with a 37% share* of the yogurt market and annual sales are worth in excess of £300 million. The company has already recruited 24 Trainee Technical Operators, now qualified, to work in the new production area.