Yoghurt brand Muller was the most-promoted food brand in the UK in April, according to exclusive data seen by just-food.com.
Over 90% of the Muller SKUs on sale were on promotion last month, figures from mySupermarket-Insights.co.uk show.
The data, part of the just-food Promo Tracker launched today, showed 90.6% of Muller products were on promotion, with an average saving per promotion of GBP0.26.
The Promo Tracker showed that Danone’s probiotic yoghurt brand Actimel was the second most-promoted food brand, with 84.6% of SKUs on sale on promotion.
Danone’s Activia, Procter & Gamble’s snack brand Pringles and Tilda rice made up the top five most-promoted food brands.
The just-food Promo Tracker shows the most-promoted food brands and food categories in a calendar month at the four food retailers monitored by mySupermarket-Insights.co.uk – Tesco, Asda, Sainsbury’s and Ocado.
In April, some 32.2% of all SKUs on sale at Tesco were on promotion.
|Brands||% of all SKUs on promo||Average saving per promo|
|Ben & Jerry’s||67.9||£0.77|
|New Covent Garden Food Co.||59.5||£0.82|
|Seeds of Change||51.5||£0.49|
|Green & Black’s||50.4||£0.44|
|Cow & Gate||49.9||£0.21|
|Categories||% of all SKUs on promo||Average saving per promo|
|Cooked, Prepared Meat & Poultry||58.8||£0.50|
|Frozen Pizza & Breads||47.5||£0.50|
|Baby Food & Snacks||41.2||£0.22|
|Frozen Desserts & Fruit||38.6||£0.45|
|Sausages & Burgers||38.4||£0.38|
|Crisps & Snacks||38.2||£0.42|
|Chocolate Bags, Bars & Multipacks||35.0||£0.24|
|Frozen Ready Meals||32.2||£0.55|
|Fresh Pizza & Chilled Bread||31.3||£0.58|
|Fresh Pasta & Pasta Sauce||31.0||£0.27|
|Pies & Quiches||29.2||£0.49|
|Frozen Fish & Seafood||29.0||£1.02|
|Stock, Sauce Mix & Gravy||28.8||£0.24|
|Rolls & Bagels||28.7||£0.19|
|Rice, Pulses & Grain||27.9||£0.31|
|Supermarket||Total number of SKUs||Number of Promos||% of all SKUs on promo||Average saving per promo|