Nestle has launched the first extension to its Rowntree’s Randoms confectionery range in the UK.
Rowntree’s Randoms Squidgy Speak are fruit flavoured foamy sweets, each featuring a different word. The product will be available from 28 January in two formats: an impulse bag for GBP0.48 (US$0.76) and a sharing bag for GP1.29.
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Aimed at 16-24 year olds, Squidgy Speak will be launched with a major media campaign including TV advertising.
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