Nestlé has launched an on-pack promotion for its Kit Kat Senses confectionery brand in the UK.

From mid-April, the ‘Fashion Break’ promotion will offer 100 consumers an opportunity to win GBP1,000 (US$1,415) cash and every wrapper will contain a GBP2 voucher for an online fashion retailer.

The promotion is the second of three planned for the Kit Kat brand in 2009. All three are being backed by a GBP21m media campaign.

The promotion, backed by a GBP6 million media campaign, will be fronted by a ‘real life’ model, who will be uncovered on a Kit Kat Senses episode of Living TV’s ‘Coleen’s Real Women’.

Graham Walker, Nestlé UK trade communications manager, said: “Cash promotions are a great incentive for consumers to purchase, especially in these current economic times.”

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The media campaign includes TV advertising launching 4 May, sponsorship of the London Clothes Show and PR activity with Girls Aloud.