Food groups Nestle and Mars have remained silent over reports that they are interested in buying UK desserts firm Gü.

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It emerged last month that Gü was looking for investment in the business similar to that secured earlier this year by Innocent Drinks from Coca-Cola Co.


Gü’s owner and managing director James Averdieck is believed to not want to sell 100% of the business but is open to offloading a stake in the company in exchange for capital to invest in the firm.


The luxury puddings maker, founded in 2003, has received unsolicited approaches for the business from leading chocolate and chilled businesses, a source close to the situation then told just-food.


Discussions over a possible sale of the business are continuing, just-food understands, with further light expected to be shed on the future of Gü next month.

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Both Nestle and Mars refused to comment on the reports when contacted by just-food today (3 August).


The deal is expected to be completed by the end of the year.

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