The UK unit of Swiss food giant Nestlé is to extend its Rolo confectionery range with the launch of a biscuit variant.
Available in the UK from the end of the month, the Rolo biscuit combines caramel and chocolate with biscuit pieces and contains 95 calories. The six individually wrapped biscuits will retail at GBP1.55 (US$2.52), the firm said.
A GBP400,000 media campaign will support the launch, to include TV, outdoor and sampling activity. The TV campaign will kick off on 12 September.
“Launching the hugely popular Rolo brand into the biscuit category is sure to prove popular,” said Nestlé UK trade communication manager Graham Walker. “What’s more, with Rolo experiencing sharp growth, up 19%, the new Rolo Biscuit comes at just the right time to continue this success.”