Nestle has scrapped the role of UK marketing director as part of the restructuring of its confectionery business, according to reports.
It is understood the business will be broken up into five areas – chocolate, chocolate biscuits, seasonal, new business, and fruit and sugar – headed by “business leads” who will report to managing director David Rennie, Marketing Week reported today (17 November).
The publication said sources close to the company suggest the feeling internally was that Nestlé is “too big to have one marketing director”.
Reports suggest that KitKat marketing manager Mark Simester will head the chocolate division, and Gill Watson will head the fruit and sugar division, while also assuming the role of head of marketing, strategy and planning.
Nestle declined to comment on the reports when contacted by just-food.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData