Nestle has scrapped the role of UK marketing director as part of the restructuring of its confectionery business, according to reports.
It is understood the business will be broken up into five areas – chocolate, chocolate biscuits, seasonal, new business, and fruit and sugar – headed by “business leads” who will report to managing director David Rennie, Marketing Week reported today (17 November).
The publication said sources close to the company suggest the feeling internally was that Nestlé is “too big to have one marketing director”.
Reports suggest that KitKat marketing manager Mark Simester will head the chocolate division, and Gill Watson will head the fruit and sugar division, while also assuming the role of head of marketing, strategy and planning.
Nestle declined to comment on the reports when contacted by just-food.