Nestlé Chilled Dairy, a UK unit of Swiss food giant Nestlé, is to spend £10m (US$15.8m) on the UK launch of its first fat-free yoghurt, Nestlé Sveltesse.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The marketing campaign is to focus on telling the consumer that fat-free does not necessarily mean taste-free or pleasure-free.

Nestlé already sells the brand in Belgium, France, Portugal and Spain, and will launch the product in UK supermarkets next week.

The Sveltesse range includes real fruit yoghurts as well as yoghurts inspired by desserts such as lemon cheesecake and peach melba, reported Marketing.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.