Vernon Bradley has been appointed as group marketing director for Nestlé UK and Ireland.
In what is a newly-created role, Vernon will work across all of Nestlé’s UK and Irish businesses, reporting to chief executive Paul Grimwood and sitting on the company’s senior leadership team.
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Bradley’s remit includes Nestlé brand and corporate marketing, insight, shopper marketing and digital media.
“Vernon has almost 30 years of marketing and advertising experience, working in the UK and abroad. Most recently he ran his own international marketing consulting company, but previous worked in a number of marketing roles for Nestlé, including serving as marketing communications director for six years in Nestlé Greater China,” the company said.
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