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April 27, 2005

UK: Nestlé UK to make all breakfast cereal with whole grain

Nestlé UK has announced that from June 2005 every box of Nestlé breakfast cereals will be made with whole grain.

Nestlé UK has announced that from June 2005 every box of Nestlé breakfast cereals will be made with whole grain.

“There is growing interest in the foods we eat and how they can contribute to a healthier diet,” said Dr Clare Chapman, Nestlé nutritionist. “In the UK nearly half the population chooses cereal for breakfast, with 30 million bowls being consumed every day3, Those people who choose Nestlé breakfast cereals will now benefit from the inclusion of whole grain in their diets.”

“There is a growing body of evidence that a diet rich in whole grain can help maintain a healthy heart, yet few people in the UK choose whole grains foods on a regular basis,” said Dr Susan Jebb, Head of Nutrition and Health, Medical Research Council Human Nutrition Research.

“The addition of whole grain to Nestlé breakfast cereals will provide consumers with 2.6bn servings of whole grain every year,” said Dr. Chapman. “Nestlé UK’s initiative should make it easier for people to include whole grain in their diets. All they need to do is look for the green whole grain banner and keep on eating the Nestlé cereals that are already on their breakfast tables.”

The addition of whole grain is part of an overall drive by Nestlé to help make it easier for consumers to make healthier food choices, the company said. Reductions in sugar and salt levels have been made to many brands.

From June 2005 all Nestlé breakfast cereal packs will carry ‘calories per serve’ on the front of pack as well as guideline daily amounts of total fat, sugar and whole grain per serving. This new labelling initiative will help guide consumers in their understanding of nutritional content and provide them with more, easy to understand information – which will help consumers better manage their diet.

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