Nestle has won an appeal in a trademark dispute with Mondelez International-owned Cadbury UK that looks set to allow the world’s largest food group to use the colour purple to package chocolate products.

This latest court ruling overturns a 2012 decision that found Cadbury could trademark the shade of purple it uses in chocolate products such as Dairy Milk.

Responding to the decision, a spokesperson for Cadbury UK told just-food the company was “disappointed” by the ruling.

However, the spokesperson added: “It’s important to point out that it does not affect our long-held right to protect our distinctive colour purple from others seeking to pass off their products as Cadbury chocolate.
The spokesperson said the company is now “studying” the court’s findings and would “consider our next steps which includes the possibility of an appeal”.