Icefresh Foods has announced the appointment of Richard Hansen as a retail account manager.
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Hansen joins Icefresh from ICI Australia and his category responsibilities will be frozen vegetables and ice cream, including ice cream desserts. A strange mix on the surface, admitted Icefresh, but one that makes sense when considering the seasonal bias of each product group.
Mark Cobb will meanwhile become responsible for the firm’s dessert category.
“This change is a great opportunity for Icefresh to re-focus our efforts and offer our customers dedicated category experts, to manage customer relationships and drive our business forward,” says Simon Spence, sales & marketing director.
“The expansion of our sales team is a reflection of our continued success and our planned growth for an exciting future.”
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By GlobalData
