NISA , the member-owned wholesaler that supplies independent retailers in the UK, has announced plans to invest GBP10m (US$15.98m) in lowering prices and increasing promotional activity. 

The company has introduced a range of initiatives designed to “drive down long term prices” of branded and own label products in order to improve member profitability. 

Initiatives include price promotions, the launch of increased margin lines and beneficial delivery terms.

“We’ve introduced a raft of initiatives as part of our GBP10m investment, which are intended to simplify purchasing and distribution for the member and benefit them directly in the form of increased margins and strong promotions on major branded products,” said John SHARPE , managing director, central distribution, trading & logistics. 

Sharpe also emphasised that the company is investing in ramping up its fresh offering. He said that the key development is across products such as bananas, milk – which will launch with 2ltrs SKUs at two for GBP2, offering up to 29% margin – and fresh meat and poultry, which will feature in all promotional activity throughout the year at “very deep cut” prices.