UK retailer Nisa had booked an increase in sales in the 39 weeks to end of December, despite what it said was a “challenging economic climate”.

The retailer achieved a 0.7% increase in sales in the April to December period, it reported today (18 January). In the four-week Christmas period, sales were up 6.7%, while volume increased 9.7%.

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Nisa attributed the increase to a 16.7% increase in confectionery sales and the roll out of a fresh produce trial, which saw an increase of 141% in volume terms.

“The current trading environment is proving difficult for the retail market therefore Nisa is pleased to announce an increase in sales and strong recruitment figures for the 39 weeks until December 2012. This is testament to the strength of Nisa members and the service we offer,” said Nisa finance director Simon Webster.

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