Austrian dairy processor NOM has announced plans to ramp up production in the UK.

The company wants to double the size of its plant in Telford in Shropshire and take the output of the factory from 350m pots a year to 1bn.

Nom also plans to establish a “co-operation arrangement” with one of three potential partners in the dairy industry.

The firm’s expansion in the UK will be led by a new local chief executive. Christoph Wenisch, CEO of Nom’s international operations, will take on responsibility for the UK business. David Potts, CEO of Nom UK, is leaving the company at the end of the year to “follow other opportunities”.

Wenisch said: “We have a clear strategy to increase our presence as a major player in the UK short-life dairy market and extending the Nom dairy plant at Telford will see us achieve that. We will shortly be announcing our financial results, and while they will show an expected deficit in line with a new company that has invested major sums in opening a dairy plant we have every confidence our strategy will over time deliver attractive returns.”

He added: “About three billion pots of short life dairy products are imported into the UK every year and one of our objectives is to make meaningful inroads into that market with UK retail partners.”

Nom supplies private-label and branded short-life dairy products to more than 90% of the supermarket retailers in the UK and Ireland, the company said.