UK food manufacturer Northern Foods has launched a mini version of its Fox’s Party Rings.
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The 25g mini bags each have a different colour and theme, the company said, and are available in all major retailers.
Six bags retail at around GBP1.29 (US$2.05).
Northern Foods said that “extensive growth” in the ‘on-the-go’ segment, worth around GBP499m, prompted it to launch into the sector.
Earlier this month, Northern Foods booked a drop in first-half sales.
For the six months ended 2 October, group sales dropped 2.4%. However, like-for-like sales, which excludes the impact of foreign exchange, M&A and discontinued product lines and operations, increased 2.4%.
