Online retailer Ocado plans to expand beyond food to categories including health and beauty and apparel.

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“We are looking to increase our turnover by increasing the number of products we offer and diversifying beyond food,” a spokesperson for Ocado told just-food.


The retailer declined to comment on the reportedly rocky relationship between itself and Waitrose, whose foods it delivers.


According to reports, Ocado clashed with Waitrose over its move to sell food at lower prices. Waitrose recently launched its own delivery service.

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Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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