Online retailer Ocado has booked a 16.4% jump in gross sales, driven by an increase in the number of orders it receives.

The UK grocer revealed today (11 September) sales rose to GBP189.2m (US$299.2m) in the 12 weeks to 11 August. Average orders per week increased 15.3% while average basket size was up 1%.

“We are encouraged by the continuing momentum in sales growth, reflecting an increase in both orders and basket size. We remain focused on improving the proposition to customers to make it easier for consumers to shop at Ocado, from an ever wider range, and at competitive prices. This should support further growth as the demand for online grocery shopping continues,” CEO Tim Steiner said.

The company also updated the market on a number of corporate developments. During the three months, Ocado completed its licensing deal with Morrisons for intellectual property rights on its operating system, as part of the UK grocer’s move into online. Initial license fees were paid to Ocado during the quarter. Morrisons plans to launch its online platform in early 2014.

Ocado also finalised sale and leaseback arrangements with Morrisons for its Dordon Customer Fulfilment Centre, resulting in a payment of GBP138.3m in the period.