Ocean Spray has redesigned the packaging of its cranberry sauce on sale in the UK to focus on the brand’s 80-year heritage.

The company said the redesign reinforces the brand’s position as the UK’s “leading cranberry sauce”, with a market share of 54% in value terms.

Ocean Spray business development manager Caroline Rose said: “The new-look packaging reflects our 80-year heritage as the original cranberry sauce brand and ensures we have greater stand-out on shelf. We introduced the tradition of serving cranberry sauce with turkey to the UK market back in the 1970s.”

The new-look range includes Wholeberry cranberry sauce and Smooth cranberry sauce as well a smooth cranberry and redcurrant jelly.

The company has invested GBP7m in an above- and below-the-line campaign and will be supported in the run up to Christmas with price promotions and large displays, providing increased visibility in-store.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.