The UK’s Office of Fair Trading today (16 October) launched two probes into price promotions – with particular emphasis on the online channel.


One investigation is set to focus on what the watchdog called “behavioural advertising and customised pricing” – tactics used by online retailers by looking at a consumer’s internet use.


The second probe will look at promotions across a wider range of retailers, including time-limited offers and the use of “complex pricing” – for example, ‘three-for-two’ offers.


OFT senior director Heather Clayton said: “‘It is very important that the OFT’s approach to potentially misleading practices remains well-informed by a sound evidence base, so we effectively protect consumers while allowing firms to compete freely.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now