Onken Dairy (UK) has made its first foray into the competitive single-serve yoghurt sector in the UK with the launch of Biowild, a new range of low-fat bio yoghurts which combine fruit with natural plants, herbs and flower extracts.
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All the products in the range, regardless of their added ingredients, carry the general claim that they can help contribute to “overall well being.” Single-serve yoghurts currently make up 42% of the total UK yoghurt market, according to AC Neilsen data published in August 2002.
Biowild comes in a 175g pot and six varieties are available, with some unusual combinations: Peach & Lemon Balm; Plum & Hop; Apple & Hawthorn; Pear, Rosehip & Marigold; Blueberry, Elderberry & Passion Flower; and Blackberry, Elderberry & Lavender.
The products feature an outer recyclable sleeve, which can be unwrapped to reveal an explanation of the usage of each plant. For example, the Peach & Lemon Balm flavour provides a history of the use of lemon balm, including a quote from the London Dispensary in 1696 that says the herb, “given every morning, will renew youth, strengthen the brain and relieve languishing nature.”
These taste combinations are a key element in the Onken’s strategy for the line and help to differentiate it in the marketplace, according to the company.
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By GlobalData
