London, November 27, 2001 (ResearchWire) – UK supermarket chain Safeway has abandoned its online food and drink site. The trial service allowed customers to order groceries over the Internet and collect them later from their nearest store.

While online sales of food and drinks are growing strongly, expected to reach $9.17 billion in the UK alone in 2005, rivals such as Tesco already have a strong foothold in the market. It would take a lot of effort to make the venture a success and, without the necessary level of commitment, Safeway might be right to focus purely on its core offline business.

Source: Datamonitor, 2001: “Exploiting eFMCG Opportunities”

(c) 2001 Datamonitor. All rights reserved. Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. DM ResearchWire is a service from Datamonitor plc. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.