London, November 16, 2001 (ResearchWire) – The future of Internet grocers does not revolve solely around food. Industry executives believe that online shoppers will increasingly demand a wide selection of personal care, pharmaceutical, gift and non-consumable items in addition to their weekly food and drink.
Survey respondents stated that bundling non-consumable products would be one of the most important aspects of future developments as well as offering additional services outside the established elements of grocery shopping.
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Importance of strategies to online grocery outlets, survey results (scale: 1=least important, 5=most important)
| Now | In five years | |
| Product variety | 3.5 | 3.6 |
| Partnerships with food manufacturers | 2.8 | 3.0 |
| Bundling non-consumables | 3.4 | 4.5 |
| Additional services | 4.0 | 4.4 |
Source: Datamonitor, 2001: “Online Grocery in the US 2001: Profitability at the virtual checkout”
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