The launch of own-brand healthy and premium ranges has driven a rise in food sales at UK retailer The Co-operative Group.
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The company saw like-for-like food sales climb 8% during the first three months of the year, although it declined to disclose sales figures.
A spokesman for the Co-op said the launch of the two ranges had been the two “principal” drivers of the rise in sales.
Sales of the Healthy Living stable wing at 40% a year after the company added over 100 products to the range. The Co-op also introduced over 200 products under its premium Truly Irresistible label, the spokesman said.
Following last year’s merger between the Co-op and United Co-operatives, the company is rebranding stores across its entire estate, which also includes pharmacy, funeral services and banking and insurance.
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By GlobalData
