PepsiCo has announced the launch of TigerNuts, a new nut product under the Walkers brand, in the UK.
The nuts will be available in two flavours: sweet chilli and smoky bacon. They will be available in 40g individual serving packets and make the “perfect anytime snack”, PepsiCo said.
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The company said it expects to benefit from the expansion of the flavoured nuts segment in the UK, which is driving “exceptional category growth” with sales up 36% year-on-year.
The launch will be supported by national press, digital, radio and in-store activation.
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