PepsiCo has announced the launch of TigerNuts, a new nut product under the Walkers brand, in the UK.
The nuts will be available in two flavours: sweet chilli and smoky bacon. They will be available in 40g individual serving packets and make the “perfect anytime snack”, PepsiCo said.
The company said it expects to benefit from the expansion of the flavoured nuts segment in the UK, which is driving “exceptional category growth” with sales up 36% year-on-year.
The launch will be supported by national press, digital, radio and in-store activation.
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