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October 29, 2019

UK plant-based firm Moving Mountains enters Australian retail market

Moving Mountains, a UK-based plant-based burger and hot dog manufacturer, has made its first foray into the retail channel.

By Leonie Barrie

Moving Mountains, a UK-based plant-based burger and hot dog manufacturer, has made its first foray into the retail channel after winning listings with Australian supermarket chain Woolworths.

The company’s plant-based burger and hot dog made from sunflower seeds will be sold by the retailer throughout Australia.

Founded in 2016 by entrepreneur Simeon Van der Molen, London-based Moving Mountains has a production facility in the Netherlands. It has concentrated so far on the foodservice channel, albeit with Moving Mountains-branded products. Customers include pub and restaurant chains and universities, as well as distributors and wholesalers in the UK, Europe and the Middle East.

Van der Molen, the company’s CEO, said: “Following our resounding success in the UK and Europe, we are excited to continue our global expansion to offer Aussie flexitarians truly inspiring dishes using the latest food technology.

“Moving Mountains products have been carefully created using the best ingredients and the latest food technology to deliver a healthier, sustainable and authentic substitute to meat that is not only good for you, but also our planet.” 

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