Morrisons has appointed Andrew Pleasance as commercial director of the company’s fresh division.

The UK retailer said that Pleasance will be in charge of its commercial operations in bakery, meat, fish and produce.

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Pleasance replaces Chris Walker, who has decided to leave the company to take up a role at Boparan Foods.

He has led Morrisons Fresh Lab project, trialling new ways of retailing fresh food. Following the changes, sales have risen 8% in produce, 9% in meat, 43% in flowers, while deli sales rose 31%.

Retail director Mark Harrison said: “The innovations developed by Andrew at our Fresh Lab have delighted our customers in Leeds and it is now time to take these to our other stores in the UK. In his new role, Andrew will be instrumental in developing our fresh food offer throughout our store network.”

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