Premier Foods plc has added to its Mr Kipling cake line in the UK with the launch of three variants.
In a bid to tap into the current consumer demand for “a traditional treat”, Premier has launched Mr Kipling Chocolate Mini Classics, Mr Kipling Strawberry Chequers and Mr Kipling Chocolate chequers.
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Following the launch of its Victoria and Lemon Mini Classics launched earlier this year, the Chocolate Mini Classics comprises a range of four chocolate cakes filled with chocolate butter cream and covered with icing. The pack has an RRP of GBP1.59 (US$2.52).
Strawberry Chequers is a “light” strawberry and plain flavoured chequered sponge wrapped in strawberry flavoured paste and apricot jam. Similarly, Chocolate Chequers is “light” chocolate and plain flavoured chequered sponge with apricot jam wrapped in a chocolate flavoured paste.
Premier said it hoping to “extend the appeal” of the Mini Batts with the launch of the Chequers range, making them appeal to a wider, younger audience. Both have an RRP of GBP1.59 for a pack of five cakes.
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