Premier Foods plc has added to its Mr Kipling Inspirations cake line in the UK with the launch of a Dessert Classics range of themed cakes.

The range, inspired by popular desserts, comprises two variants: Banoffee slice and Mississippi Mud Pies. Premier said it is targeting the “teatime” sector with the launch, which it said is worth around GBP20.2m (US$32.4m) per year, according to figures from Kantar for the 52 weeks to the end of August 2012. The products will be launched next month.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

This is the second launch for Premier’s Mr Kipling range in recent months. In September, the firm rolled out Chocolate Mini Classics, Strawberry Chequers and Chocolate Chequers, which it was targeting at “a wider, younger audience”.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now