Premier Foods plc has added to its Mr Kipling Inspirations cake line in the UK with the launch of a Dessert Classics range of themed cakes.

The range, inspired by popular desserts, comprises two variants: Banoffee slice and Mississippi Mud Pies. Premier said it is targeting the “teatime” sector with the launch, which it said is worth around GBP20.2m (US$32.4m) per year, according to figures from Kantar for the 52 weeks to the end of August 2012. The products will be launched next month.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

This is the second launch for Premier’s Mr Kipling range in recent months. In September, the firm rolled out Chocolate Mini Classics, Strawberry Chequers and Chocolate Chequers, which it was targeting at “a wider, younger audience”.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now