Premier Foods plc is rolling out two Cous Cous lines as part of its Batchelors Deli Box range to try and combat “the negative associations with pot snacks as an unhealthy choice”.

The Cous Cous Spicy Chicken and Roasted Vegetable lines aim to provide a convenient but healthy option as each box contains less than 2% fat.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“We launched Batchelors Deli Box to specifically appeal to women and their busy lifestyles,” said Jess Ali, category marketing director for Batchelors.

“The new Cous Cous variants are the perfect extension to this range as they offer women a wider selection of lunchtime choices. They are suited to the demanding daily routines of busy female professionals and mums needing a delicious, yet quick and convenient lunch or snack,” she added.

The new range will launch in supermarkets across the UK in August at a RRP of GBP1.19 (US$2.02). 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now