Premier Foods plc has added to its Ambrosia Puds individual dessert range in the UK with new Fruit Puds.
The products offer consumers low-fat Ambrosia Devon Custard with a fruit compote on the side and are available in strawberry, cherry and tropical flavours.
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The launch is part of Premier’s plans to expand its individual desserts range, which it said has grown 6% in the last three years. The Crumble Puds range has been consumed by over 1.7 million households since launching in 2009.
Lucy Turner, Ambrosia marketing controller at Premier Foods, said: “Today’s mums are increasingly looking for convenience and choice. The Puds Range offers a complete solution that can be enjoyed hot or cold by the entire family. Ambrosia is an iconic brand and our new tasty Fruit Puds demonstrate our commitment to continually meeting evolving consumer needs.”
Ambrosia Fruit Puds have a recommended selling price of 69p and come in cases of six.
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By GlobalData
