Premier Foods has launched its first twin-pots hot pudding range under the Ambrosia banner.
Ambrosia Puds, an extension of the Ambient Desserts range, come in six flavours and can be eaten cold or microwaved hot. They feature a real fruit compote or clusters served alongside Ambrosia Rice or Custard.
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“Our new Ambrosia Puds range will modernise the mid-week pudding occasion, taking proper puddings into the twenty first century and providing consumers with a convenience format that fits into their busy lives. This launch will help to drive excitement into the category and ultimately incremental category growth,” said Caroline Jary, category marketing director at Premier Foods.
Flavours available from this month include Ambrosia Devon Custard with Apple Crumble Clusters; Ambrosia Devon Custard with Sticky Toffee Crunch Clusters; Ambrosia Devon Custard with Chunky Apple & Blackberry Compote; Ambrosia Devon Custard with Summer Fruits Crumble Clusters; Ambrosia Devon Custard with Real Rhubarb Compote; Ambrosia Creamy Rice with Real Strawberry Compote. The desserts have no preservatives or artificial colours, flavours or sweeteners. RRP for the pots is GBP0.75 (US$1.25).
