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Premier Foods plc has announced plans to expand its line of Bisto gravy products in the UK with the launch of Bisto Rich Gravy Pastes.

The company said the product is a “convenient sachet” targeted at “mums who want the taste of homemade gravy for the family roast without the extra effort of making it from scratch”.

Flavour and seasonings marketing director Helen Touchais said the company expects the launch will drive incremental growth, with consumers purchasing the pastes alongside existing gravy products. “Research shows that people will buy Bisto Rich Gravy Pastes in addition to standard gravy by successfully targeting the family roast occasion, driving incremental sales for retailers,” she said.

The line consists of two flavours – beef and chicken – and is launching this month throughout the UK.

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By GlobalData