Premier Foods plc is set to take on Unilever with the launch of a flavourings and seasonings pot line under its Oxo brand.

The Oxo Herbs & More pots launch in supermarkets across the UK this August. The lines include Lemon & Thyme, Roast Garlic and Parsley and Rosemary & Red Wine.

The 20g pots contains no artificial colours or flavours, it is suitable for vegetarians and contains no MSGs. The RRP for each pot is GBP1.45 (US$2.48).

“Shoppers are increasingly time-poor and on a mission for convenient solutions, but they also desire full-flavoured, tasty meals,” said Helen Touchais, Premier’s flavourings and seasonings category marketing director, said.

Earlier this year, Unilever took its Knorr Stock Pot line into the UK herbs and spices category with the launch of Knorr Flavour Pots.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData