UK food manufacturer Premier Foods plc has taken its Sharwood’s ethnic cuisine brand into meal kits.
Citing data from IRI for the 12 months to 3 September, Premier said sales of meal kits in the UK had increased almost 9% year-on-year but the company insisted there was still “huge potential” for the products.
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The UK’s largest food group is launching four Indian and two Chinese kits. Each product, which will have an RSP of GBP3.29 (US$5.23), contains a sachet of spices, a sachet of salsa or sauce and wraps or chapattis.
“For consumers who have reduced eating out of home occasions, meal kits lend themselves to in-home entertaining and give consumers the chance to be creative and turn their hand to a simple form of scratch cooking,” Sharwood’s marketing controller Kelly Davis said.
