Simon Ashton, CEO of UK food manufacturer Pritchitts, is undertaking a 560-mile sponsored cycle ride to raise funds for St. James University Hospital (Jimmy’s), in Leeds, where his four-year-old sun Jack is receiving treatment for leukaemia.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


From London to Dundee, the ride will take in a number of large hospitals en route.


Setting off on 22 September, the ride is intended to raise £60,000 (US$87,000) to fund a new position on a two-year medical fellowship at Jimmy’s. Anyone wishing to help Simon reach this ambitious target can follow his progress and find out more at: http://www.jacknjimmys.org

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now