Princes’ Crosse & Blackwell has moved into the canned meatballs market with the launch of a line under its 4Kids brand.

Available in 370g ring-pull cans, the pork meatballs are available in four variants: meatballs in gravy, onion gravy, tomato sauce and bolognese sauce.

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Princes said it is hoping to tap into the demand for meatballs from households with families through the launch.

The launch will be supported by in-store promotional activity and follows a major relaunch for the Crosse & Blackwell’s 4Kids range, which saw the roll out of a canned pasta line last month.

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