Princes hopes to increase its appeal to adult consumers with the launch of a number of bean meals under the Branston brand in the UK.

The company will launch bean meals that include full-size lincolnshire sausages, chorizo sausage and chilli. 

“The company has drawn on popular recipes for the range [and] the unique flavours will be the strength of the products,” a spokesperson for Princes said. 

Princes, which produces Branston under licence, said it hopes to inject “renewed growth” in the bean category through the launches. A spokesperson for the company told just-food that “trial and purchase” will be “key to securing new customers”.

Striking a more traditional note, Princes also revealed it will extend its Branston beans line with the introduction of a family pack. 

The spokesperson revealed that Princes has already secured listings at Sainsbury’s. 

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