Princes is hoping to attract younger shoppers to the canned fish market with the launch of two Atlantic skinless and boneless salmon ranges in the UK.
The canned fish producer has launched two variants of the fillet range: sweet chilli and lemon & dill. The Atlantic salmon line is available in lemon & black pepper and brine variants. Both are designed as ready-to-eat meal solutions.
The two ranges, Princes said, are designed to encourage trial with consumers that would otherwise be put off by the traditional format.
Princes Atlantic salmon fillets are available in 125g litho cans with an RRP of GBP1.99. Princes Atlantic salmon is available in 160g round cans with an RRP of GBP3.