Quorn Foods has revealed plans to extend its meat-free fish range with the launch of a frozen ocean pie in September.
The company said today (20 June) that the move will mean that it offers the UK’s top “favourite” fish meals. The move follows the launch of fish-less fingers and a tuna crisp-bake in April, followed by a salmon crisp-bake and a tuna melt in May. It is also looking to launch a battered fish fillet to “complete” the range.
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The company plans to run a campaign to promote its fish products during August and September. It said that fish “conceptually” appeals to vegetarians, as well as mainstream fish eaters who are “concerned about sustainability and over-fishing”.
Quorn, which was sold by Premier Foods plc earlier this year to Exponent Private Equity, said that the meat free category has returned to growth, with sales up 5.2% over the past quarter, and that Quorn has been “growing ahead of the category”, with sales up 7.3% over the same period.
